We are located in a strip plaza, and we were concerned about giving away WiFi for free because we didn’t want to be held liable when customers connected to our network, and then might choose to visit illegal/unacceptable websites, so choosing this service has taken that concern away. We also don’t have to worry about our neighbors staying on our network all day long, because we chose to have all WiFi connections disconnect automatically every 2 hours. So once these concerns were behind us, it was a NO BRAINER to subscribe to this service. Now all of our customers (and anybody else in the plaza) that uses our WiFi ends up telling all their friends they are at Brainiacs. This is a great way to increase your social media presents. Thanks IMeanBiz.